first Non-virtual meetings Russell Bedford from almost two years were held in the delightful capital of Portugal, Lisbon. This highly anticipated meeting was attended by marketing representatives and managers and young partners from the network Russell Bedford.
Opening the first of two meetings, 2021 Marketing Meeting, Helena Neto of Luxury Luxury Consulting led an excellent session on differentiated marketing strategies.
Delegates learned about marketing strategies implemented by some of the world's most famous luxury and premium brands and how to translate these examples into marketing strategies for their own companies. After lunch in buffet form, the group reunited for afternoon sessions, starting with the update provided by Stephen Hamlet on the Strategic Review Russell Bedford 2021 and how it should be adapted to the marketing strategies of member companies.
After a short coffee break, the group began to summarize the morning session, discussing the most important conclusions and new marketing strategies and tactics they hoped to implement in their own companies. The group then split into smaller groups to jointly analyze their own brands using the Capferer Brand Identity Prism to identify and investigate six elements of prism: body structure, personality, culture, relationships, self-image and reflection.
In the evening, delegates joined the dinner at the Argentine restaurant La Paparrucha, a rooftop restaurant with spectacular views of the city at night.
Another day of meeting of young partners and managers began on Tuesday morning with Stephen Hamlet's session, updating everything that happened last year on the network. The delegates then heard from Ricardo Correia, a partner in the Lisbon member company Russell Bedford, Tocha, Chaves & Associates.
Ricardo gave a presentation on the operation in Portugal. The Menagers, Carla Aponso and Dora Sousa, then joined a series of interactive workshops, including "Better Self-Knowing: Breaking Ice and Networking" and "The Chairs of Talents: Communication and Self-presentation".
After lunch, the delegates became involved in the analysis of SOAR: vision, values and purpose.
After the meeting, delegates met at Café Luso, a climate restaurant in central Lisbon, located in the basements and stables of the 17th-century palace, for drinks, dinner and a wonderful performance of Portuguese music “fado” live.
Another day of the Young Partners and Managers Meeting began on Wednesday morning at the World Café – a session to develop leadership skills followed by work on LEGO Serious Play®. Finally, the delegates took part in the KISS session, during which each delegate created its own individual development plan. The meeting ended with a buffet dinner before individual trips.
„It was an absolute pleasure to be able to meet our international colleagues again at real, personal meetings – concludes Stephen Hamlet. – Both marketing representatives from our global network, as well as managers and young partners bring incredible enthusiasm and vigor, are full of fresh ideas and new and inspiring ways of developing themselves and their companies, while supporting the development of the network Russell Bedford. one from the greatest lessons learned in recent years 18 months since the last meeting is to increase the importance of relationships, engagement and learning from each other. Our meetings in Lisbon were a personalization and reminded us never to take these exceptional moments of connection for granted. Many thanks to our colleagues who have made an effort to travel to these meetings. I look forward to reconnecting during our future events."