In order to exploit the numerous successes of the network in recent years, Russell Bedford International began reviewing its strategy, exploring why the network exists, what it wants to become, and how its vision will be fulfilled.
Through the consultation process with volunteers from member companies and several sessions with the global board of directors, it was stated that there is no need for fundamental change, only the uniqueness and value of the network should be adopted and promoted, building on its strengths and community.
Recent successful meetings also show that using the advantages of being a more flexible network, instead of imposing a full brand admission policy, the network can appeal to larger medium-sized companies, making Russell Bedford a reliable choice for all.
After consulting regional boards in the APAC, EMEA, North America and Latin America region, the findings of the global board were discussed, which gave a clear outline of Russell Bedford’s vision: “To be a global network by choice for independent companies providing professional services that have committed themselves to sharing basic values and enabling their customers to better operate globally.
MISSION
Russell Bedford is supposed to equip and strengthen his people so that they and their clients go further towards a better future.
Values
Russell Bedford's rules to shape any interaction with a client provided by each member company are:
COMMUNICATION
COOPERATION
POSITIVE IMPACT
GREEN NETWORK MEMBERS
HIGH QUALITY Customer Service and MARK were considered to be the three main elements connecting the network.
Russell Bedford is convinced that with excellent leadership and adequate resources to support each region, with members in line with the fundamental values of the network and involved in development, a better future will be created.
In addition, the network reiterated the importance of quality, trust and relationship building, as well as promoting professionals, centres of excellence and modern technologies.
In addition, Russell Bedford will continue to attach great importance to human development and policies and practices focused on contemporary issues such as diversity and environmental inclusion, social affairs and governance, and corporate social responsibility.
As a member organisation, the network considered it important that responsibility for the resulting activities and priorities be shared between the central office and the global board, regional boards and members themselves.
"In this pandemic we reviewed, re-evaluated, improved, helped our people in personal and professional development," says Stephen Hamlet, CEO Russell Bedfor. “We have provided courses on health and well-being, online seminars on new working conditions and leadership in changing times, we have created several new initiatives and contributed to valuable charity goals.
"The Russell Bedford vision is based on the principle that the network wants its members and their customers to run better interests around the world," says Bruce Saward, global network chairman. – We expect that thanks to a clear vision and mission Russell Bedford will continue to develop faster than other international accounting networks.