Now. third year consecutive Russell Bedford International was nominated for the Digital Accountancy Award by the International Accounting Bulletin; this year in the category "Communication Campaign of the Year".
After winning the prestigious “Networks of the Year” award in 2019 The RB Group focused on developing and improving communication strategies – probably one from the most important aspects of any successful international organisation.
Because the world was struggling with the effects of the pandemic Covid-19, It was important that Russell Bedford looked at how it would continue to support, motivate and involve members around the world. Communication has become key to ensuring security and providing information.
Following an internal strategic review at the beginning of this year, the network developed a communication plan that included clear, concise and supportive content, with a view to providing guidance, inter alia, on how to respond to the economic crisis and how to raise confidence among members.
Diversification of messages to reach a wide range of audiences, from senior partners and directors to workers at the lowest level, in countless jurisdictions and cultures, has become an integral part of Russell Bedford's successful communication campaign.
The network adopted a holistic approach to communication, implementing a broad spectrum of media to effectively reach everyone, adapting to different needs and interests.
This has been achieved through the full use of various communication tools, including email, social media, video, online seminars, surveys, involving images and an internal messaging mechanism only for members.
- After this year, which was for everyone one with the most difficult, with great pleasure we were again nominated for the Digital Accountancy Award – comments Stephen Hamlet, CEO RB. "As an international network, we felt that special support and empathy should be shown to member companies in these unprecedented times. Communication – regular and effective – which concerns all parts of the world, all cultures, our people and, consequently, their customers, was essential. Over the last few months, the network has embarked on an exploration and development journey and provided opportunities for great learning and achievement. The crisis effectively pushed us to explore new creative paths, and the results were impressive and inspiring. The recognition, thanks to this nomination, for our efforts to provide our members with clear and coherent messages is a great achievement, given all the challenges we faced this year. I'm very proud.