We are pleased to announce that we have been nominated for the award of the Business Monitor – a nationwide, independent supplement “Rzeczpospolita”.
On the page dedicated to the award we read:
„Have you ever wondered why certain products or services have become symbolic to the point that their brands have become general terms, names of whole product categories? We know examples from life.
„I'm going to buy sneakers” – we used to talk about it when we went to the sports store for shoes. The average customer identifies the type of the product with this brand, although it has excellent competition. Yet no one will say “some reebok’s”, “some nike’s”, “some puma.” We have more examples. Mom at the drugstore asks the clerk, "What kind of diapers do you have?" A travel agency hosting a two-day trip to the desert announces that it will be a jeep trip. Question: "Where do these symbols come from?" Smart marketing stock? An exceptional force of force? Quality to price relationship? How about the crucial moment of getting into the market before the competitors fill it? I'm sure it's all a little bit, but the result is one: When a given brand becomes a hit, a pearl, a eye in the head of the company behind it, it guarantees one hundred percent success, continuous sales, a non-drying source of income. Getting the brand to the stage where the consumer buys it blindly, because he can trust the quality associated with it – invaluable. Such prestige is built for years and even decades.”
Russell Bedford received a nomination for the Symbol because he is on his way to achieving the world brand status, associated with the highest quality services. Advocate Andrzej Dmowski in an interview with the editor of the Business Monitor explains what is the secret of the company's success. We invite you to read: http://www.monitorrynkowy.pl/powyzej-oczekiwan/